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Web Site Worksheet
Whether you’re designing your own web site or having us create it, we work better as a team. Riverweb brings the Internet expertise needed to adapt your business to an online environment.
Purpose
Why do you want to put your business online? The answer to that is less obvious than it seems. Are you trying to build your customer base through referrals, or sell online directly? Perhaps you’re not planning to sell anything – the Internet is an excellent business-to-business tool as well as business-to-consumer.
Site Outline
The easiest way to start is with a simple report-style outline or flow chart to determine the pathways visitors will follow through your site. Think of it like departments in business office. You’ll want a way to tell customers where you’re located and offer them a way to contact you, and it’s a good idea to include information about your company (especially if your company is publicly traded). Is all of your customer service under one umbrella, or do you separate pre-sales,
customer satisfaction and product support?
Imagery
One of the reasons the Internet has exploded as a communications medium us because of the ability to deliver graphically rich content to a wide audience at a fraction of the cost of traditional media. If you already have photos, they need to be scanned. New photos can be taken with a digital camera or processed from film to disk or CD. Images can be static, animated or presented in a slide show. If you must use video, we strongly suggest a compact format such as RealMedia or MPEG.
- Optional Features
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Additional forms, including guest book and Roxen Wizards -
Databases and other information resources
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Online storefront
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Javascripts, Java applets, Roxen Modules
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Style Sheets, Dynamic Fonts
Take advantage of these more advanced features to enhance visitor experience and streamline site design and navigation.
Layout and design
The purpose of the site and the depth of information you make available will define the layout to some extent. You must still choose the “look and feel” of your pages, color scheme (usually your company colors, if any), navigation system and other general features. Then, you need to choose a presentation scheme for the content, so that features are consistent site-wide.